Evans Coghill Homes got some buzz when our chief marketing officer, Alan Banks, was interviewed for a story about media & marketing in February’s issue of Builder magazine.  (Click here to read the full story!)

The story discusses how a builder knowing who their buyers are affects both the media and the message they choose to promote their homes. For example, Alan talked about how he thought the demographic for our RiverWalk community was young buyers, so he was sure that the print ads Evans Coghill was running were having no effect on sales. Until some baby boomers walked into the sales office holding the print ads. Turns out, the older demographic was interested in RiverWalk – and they were reading the paper! So, Alan acknowledges, he will be expanding and re-mixing our media use in order to cover the wider demographic that Evans Coghill attracts.

The story also explores how Evans Coghill competes against re-sales by promoting the benefits of a new home as opposed to an older one. It also mentions how personalized customer service and the local real estate agents are a big part of Evans Coghill’s success.

Located in Charlotte, North Carolina, Evans Coghill Homes was formed in 2001 by Chris Folk and Alan Banks. Dedicated to building with integrity, passion and excellence, they have become one of the most respected homebuilders in the region. Evans Coghill builds new homes and communities in Charlotte, Mint Hill, Rock Hill, Fort Mill and Davidson, as well as infill neighborhoods in and around Uptown Charlotte.

Evans Coghill Homes is a new home builder in the Charlotte, NC area building new homes in Riverwalk, Springfield or Cheval, and River Run.  For more information, please visit www.evanscoghill.com.

Laura Britcher